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motive

AI visibility observatory

Your buyers ask AI what to buy. Are you in the answer?

motive asks AI assistants the questions your buyers ask, many times, every week. You see whether your brand is named, who is named instead, and which sources the answers trust.

Buyer asksClaude

“What's the fastest way to add sign-in to a Next.js app?”

Example answer

Clerk is a popular drop-in for Next.js. If you'd rather self-host, Better Auth is a common choice, and Auth0 fits larger enterprise setups.

Named
ClerkBetter AuthAuth0
Not named
your brand

Where buyers ask now

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • and every assistant like them
A long shelf of plain, unbranded boxes. On the middle row, one slot is empty.

The new shelf

AI answers are the new shelf.

An assistant names a few products and stops. Everyone it leaves out is empty space the buyer never sees. motive shows you which shelves you're missing from.

The shift

Search got four words. AI gets the whole brief.

Buyers used to squeeze what they needed into a keyword and compare tabs. Now they tell an assistant everything: team size, stack, budget, deadline. Then they ask for a shortlist. Keywords don't win that answer. Being the obvious match does.

Search · what they typed

best crm for startups

≈ 4 tokens

You ranked on the keyword. Ten blue links, and the buyer did the shortlisting.

AI assistant · what they asked

I'm running a 7-person agency, leads are stuck in spreadsheets, Salesforce feels too heavy, I need something cheap, Gmail-friendly, and live this week.

≈ 35 tokens

The assistant matches on the constraints and names a few products. The shortlist is set before the buyer visits a single site.

67%

of B2B buyers prefer a rep-free experience

Gartner

4

AI assistants observed, web search on

95%

confidence interval on every rate

What is observed

Evidence, not a score.

Every number in motive comes from answers you can open and read. Nothing is estimated, and nothing is simulated.

Named: the answer mentions your brand.
Absent: the assistant answered without naming you.

  1. 01

    Your buyers' questions

    Questions come from what people in your market search for, in their language. You review them before anything runs, add your own, and each one shows where it came from.

  2. 02

    Real answers, with web search

    Each question goes word for word to ChatGPT, Claude, Gemini and Perplexity, with web search on and the location set to your market. No steering prompt is added.

  3. 03

    Sampled, with intervals

    Answers vary from one ask to the next, so every question is asked several times. Visibility is a rate with a 95% confidence interval and its sample size, never a single yes or no.

  4. 04

    Who is named, and why

    Every answer is checked for your brand and your competitors, in the order they appear, and every cited source is kept. Open any answer to read it in full.

Answers come from each provider's API with web search, not from the consumer apps. They can differ from what a signed-in person sees in those apps. Read the full method.

For agencies

One workspace. Every client brand.

Add a client by URL, in any sector and market. motive drafts the profile, the competitors and the questions; you review them, then it observes every week. Each run is kept, so you can show a client what changed and point to the answer that proves it.

Right now, an assistant is answering the question your product exists for.

Find out if it says your name.

motive · Are you in the answer?