Intent infrastructure for AI-native acquisition
Find the conversationswhere your productshould show up.
motive maps the AI-mediated buying conversations your product belongs in — then shows you exactly where you're invisible across AI assistants and web search, with the fix for each one.
free preview of your top 3 intents · $9 per unlocked intent · campaign kit included · no account needed
Example output. Yours takes about two minutes.
01 / The shift
The old unit was the keyword. The new unit is the conversation.
In search, buyers compress intent. In AI, buyers expand it — into a full buying brief with constraints, comparisons, and decision context. You can't port one mental model into the other.
Old surface · 2004–2024
“best CRM for startups”
- Unit
- Keyword
- Targeting
- What they typed
- Optimization
- Bid + match type
- Buyer mode
- Browsing · comparing tabs
New surface · 2026 →
“I'm running a 7-person agency, leads are stuck in spreadsheets, Salesforce feels too heavy, I need something cheap, Gmail-friendly, and live this week.”
- Unit
- Conversation
- Targeting
- What they're trying to get done
- Optimization
- Context · evidence · legibility
- Buyer mode
- Delegating the first 40% to AI
67%
of B2B buyers prefer a rep-free buying experience (Gartner).
2
surfaces checked per intent — AI assistants and web search, with evidence.
2 min
is all your audit takes — before you spend on media.
02 / How it works
We read your site the way a machine does
The engine crawls your pages and synthesizes what your brand offers, and to whom.
Your brand becomes buying conversations
The non-branded questions your customers actually type into Google and ask ChatGPT — the queries you must be the answer to.
Every surface gets checked
For each intent we test whether AI assistants and web search surface you — and hand you the concrete fix where they don't.
03 / What you get
One audit. Every gap. The fix for each.
Run the audit free and see your top 3 intents in full. Unlock the rest at $9 per intent — one checkout, no subscription — and the campaign kit comes with it.
pay only for what the audit finds · yours forever · no account needed
// every unlocked report includes
- 0110 buying conversations, ranked by commercial value
- 02AI-assistant + web-search visibility, per intent
- 03The evidence: who gets recommended instead of you
- 04A concrete fix for every gap
- 05Ad groups with JSON context hints
- 06Headlines, descriptions & a visual per ad group
- 07Optional review pass — approve, edit, or reject anything
- 08A simulated launch forecast + the campaign export (JSON)
Know where your product should appear before everyone starts bidding.
· intent maps· surface checks· concrete fixes· context hints· ad group structure· creative angles· launch forecasts